The story behind Raíz Digital
Raíz means root in Spanish. It reflects what we do: help organizations build strong digital foundations that support growth for years to come.
Just like roots anchor a tree and draw up nourishment, your digital presence should anchor your mission and help you reach the people who need you.
We're not trying to be the biggest agency. We're trying to be the most helpful partner for organizations doing good in the world.
At Raíz Digital, the core of our work centers around digital equity.
We make digital infrastructure accessible — the kind that mission-driven organizations and their communities deserve. Technology shouldn't only help big corporations make more profits. It should also empower organizations doing good in the world.
We want to remove the technological obstacles standing between you and your mission. We want to partner with you to make this a reality — together.
Raíz Digital contributes to digital equity by providing accessible and affordable technology to those who are doing good in the world.
Big agencies charge big prices. DIY tools leave you frustrated. And the rapid pace of technology has left many organizations wondering how to keep up.
We're proud to offer bilingual consultations and to serve Spanish-speaking organizations. Technology shouldn't have a language barrier.
We believe technology should amplify your mission, not complicate it. That means building things that work, teaching you how to use them, and being there when you need help.
Richard is a software engineer with a Computer Science degree from UC Davis and 24 years of experience at Intel. He knows technology deeply — and he knows how overwhelming it can feel for organizations that didn't grow up in it.
After leaving Intel, Richard asked himself a simple question: "What would you do if you had all the money in the world?" The answer came quickly. He wanted to help people with technology. But not just any people — the people who are helping people.
That idea became Raíz Digital: a consultancy built around the belief that nonprofits and artists deserve the same quality of technology support that large organizations take for granted.
Richard's connection to the nonprofit world runs deep. He has served on the board of Young Musicians and Artists, co-founded Mariachi STEAM Camp, and volunteers with Free Geek — a Portland nonprofit dedicated to making technology accessible to everyone.
He is bilingual in English and Spanish and is proud to serve Portland's Latino community and beyond. Somos bilingües.
We explain things in plain language. No jargon, no upselling, no unnecessary features. Just what you need to succeed.
We'd rather teach you to fish than keep you dependent on us. When you understand your tools, you're empowered to grow.
We build for sustainability, not quick wins. Your website should serve you for years, not months.
Mission-driven organizations often work with tight budgets. We offer nonprofit discounts and flexible payment options.
You'll work directly with us — no account managers, no hand-offs. We know your organization because we're in it together.
Automation is a tool, not magic. We help you use it thoughtfully, in ways that reduce manual work and genuinely serve your mission.
Raíz Digital is based in Portland, Oregon — a city with a rich community of nonprofits, artists, and people who care about making the world better.
We work with clients locally and remotely. Whether you're across town or across the country, we're here to help.
Ready to strengthen your digital roots? We'd love to hear about your work.
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